Entertainment Meets Software Development in Africa
January 14, 2026
Entertainment Meets Software Development in Africa
African software developers are no longer just watching Africa's entertainment boom — they are participating. As a coder, it feels somewhat like we are quietly redesigning the industry's operating system.
Africa's creative economy is already worth tens of billions of dollars, with some forecasts suggesting it could reach around $50 billion in annual revenue and create up to 20 million jobs by 2030 if the right investments and policies land. That scale forces a mindset shift: every API, every data pipeline, every recommendation algorithm becomes cultural infrastructure, not just tech.
On music projects, the most meaningful conversations are about royalties, transparency, and what it means for a producer in Lagos or Nairobi to wake up to real-time dashboards that finally match their bank alerts. Film is similar: building streaming platforms tuned for low bandwidth and local payment rails is effectively deciding who gets to participate in Nollywood and beyond.
For developers, this is a unique moment. If you can learn the business models, understand rights and royalties, sit in the same rooms as producers and artists, who knows? The next decade of African entertainment will be defined in part by those who can understand creativity in code — and many of them will be engineers who chose to care about both.
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Chuks Awa
9Logic Labs LLC